Advertising campaign for Coop, created in collaboration with BANG Agency, RBLS Studio and stylist Ulrika Eriksson. The motion was developed using a first–last frame technique, with AI used to generate the movement between frames.
AI is another part of the process.Just like the camera, the lens and the light.
When and if it’s used, it’s a creative decision.
In this campaign for Coop, we chose to build the fruit and vegetable still lifes traditionally,
photograph the first and last frame,and let AI generate everything in between.
- BEHIND THE SCENES -
Stylist Ulrika Eriksson
